The most amazing thing happened this week. In the six years I’ve been in the marketing, PR and social media industry, I have never seen anything like the public train wreck taking place on Facebook over the weekend and yesterday. … Continue reading
Recently I gave a sort of “Google+ 101” presentation to my colleagues and promised to put together a list of resource links for reference. The Making The Case For Google+ series inspired some readers to request the same, so…two birds … Continue reading
My closing argument in the case for Google+. I’ve gone over the SEO advantages, the professional opportunities it presents, the Business Pages effect, and the best steps to take to get started. This last piece is sort of the “kitchen … Continue reading
UPDATE: On Monday, April 22, Reddit’s General Manager Erik Martin offered an official apology for the Boston Bomber “Witch Hunt” UPDATE #2: The body of Sunil Tripathi has been found by members of the Brown University crew team. Cause of … Continue reading
This past Monday, April 8, the 5th Annual Shorty Awards were held at the TimesCenter in NYC and broadcast through LiveStream. Originally called “The Shortys” to to honor the best producers of Twitter content – short; under 140 characters – … Continue reading
You’ve created a profile, taking care to complete in full the About tab. You’ve boosted your standing already by linking to and from your additional online profiles (About.me, Twitter, etc.), “closing the loop”. You’ve and added a few people to … Continue reading
This week I published the first in a series of posts encouraging the widespread adoption of Google+ for SEO purposes. As a Google+ user who joined, researched, and learned to optimize the platform and what it offers because I had … Continue reading
Off-Page SEO 101: Traffic! That’s always the bottom line in our industry, isn’t it? Gain traffic; get people to the site! We all know that clean, white-hat links from as many reputable sources as possible build the roads that bring … Continue reading
Every great Community Manager should have an arsenal of killer Twitter accounts to follow, ideally organized into easily digestible categories. (Use either Twitter’s own List feature or organize according to a third party platform, depending on what you use most … Continue reading
If you’re like me, you sometimes find yourself defending Google+ to friends and colleagues who aren’t directly in marketing or social media. “But no one’s there,” they say. “You’re the only person I know who even has a Google+ account!” … Continue reading